Internet Marketing
Course: Internet MarketingOne of the most fascinating yet difficult to grasp subject of modern Marketing is for sure Internet Marketing. In this course, Internet Consultant Tim Fidgeon will bring you from basic to advance user of SEO (Search Engine Optimization), PPC (Pay Per Click) and Website Usability. This course Running Time is more than 6 Hours.TARGET AUDIENCE: Basic to Advanced. Marketing Professionals, Executives, CIM Students, MBA Students, Consultants and anybody that want to make their Internet Business a success. |
Topics included
SEO
Course expertTim Fidgeon
Trainer and Consultant - Internet Marketing
Paid search
Course expertTim Fidgeon
Trainer and Consultant - Internet Marketing
Website Usability, part 1
Course expertTim Fidgeon
Trainer and Consultant - Internet Marketing
Website Usability, part 2
Course expertTim Fidgeon
Trainer and Consultant - Internet Marketing
Our course will help you understand how to take a user focused approach to building websites. Design a more effective website that will improve customer satisfaction, have a better placement in the search engines and convert more traffic into sales. Website Usability course is particulary effective for web designers, web developers or marketers in need to dramatically improve their website results.
LEVEL: Intermediate to Advanced
RUNNING TIME: 59Min
- Page content - Font, size & colours
- Page content - Headings
- Page content - Lists
- Page content - Language
- Page types guidelines - Homepage
- Page types guidelines - Landing page
- Page types guidelines - Registration, Login
- Assessing your site - Heuristic evaluation, Usability testing
- Assessing your site - Eyetracking, Paper prototyping, Web analytics
- Researching user behaviour
- Top tips for site design
- Questions to ask a web designer