Internet Marketing
Course: Internet MarketingOne of the most fascinating yet difficult to grasp subject of modern Marketing is for sure Internet Marketing. In this course, Internet Consultant Tim Fidgeon will bring you from basic to advance user of SEO (Search Engine Optimization), PPC (Pay Per Click) and Website Usability. This course Running Time is more than 6 Hours.TARGET AUDIENCE: Basic to Advanced. Marketing Professionals, Executives, CIM Students, MBA Students, Consultants and anybody that want to make their Internet Business a success. |
Topics included
SEO
Paid search
Website Usability, part 1
Our course will help you understand how to take a user focused approach to building websites. Design a more effective website that will improve customer satisfaction, have a better placement in the search engines and convert more traffic into sales. Website Usability course is particulary effective for web designers, web developers or marketers in need to dramatically improve their website results.
LEVEL: Basic to Intermediate
RUNNING TIME: 1Hour 10Min
- Intro to web usability
- How people behave online
- Defining & measuring usability
- Design principles - Meet expectations
- Be consistent
- Strong feedback
- Help people when they make mistakes
- Make things visible
- Put people in control
- Streamline everything
- Page element guidelines- Links, Search, Choices
- Page element guidelines-Buttons, Instructions
