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Sales Management

Course: Sales Management

Without sales there is not a business they say, and Beth Rogers will tell you that without a sales management process there are not sales. This 2 Hours course is focused on Negotiating Business Growth and Contract Sales Organizations.

TARGET AUDIENCE: Intermediate to Advanced. Ideal for Sales and Marketing Professionals, Executives, MBA Students, Consultants and anybody that needs a strong knowledge of Sales Management.

Topics included

Sales Management: Negotiating business growth

Course expert
Beth Rogers
Principal Lecturer & Author - Sales Management
Sales strategy involves allocating scarce resources appropriately, and Beth Rogers argues that this must be driven by the way that customer want to buy. Understanding how the purchasing professionals and other important buying decision-makers see you [...]

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Sales Outsourcing: Contract Sales Organization

Course expert
Beth Rogers
Principal Lecturer & Author - Sales Management
A Contract Sales Organization (CSO) is a firm or company that assists companies in the sales and marketing of their products and/or services. A CSO can provide many services ranging from sales/territory alignment, incentive compensation plans, call centers, hiring/training of reps, managing reps, etc. This course will focus on measure why and when is convenient for a company to use a CSO and when is better to focus on an internal sales team.

LEVEL: Intermediate to Advanced
RUNNING TIME: 55MIn

  • What is a Contract Sales Organisation?
  • Why sales managers use CSO?
  • How sales managers use CSO?
  • The theory of Contract Sales Organization
  • Uniqueness
  • Predictability
  • External risk
  • Minimising the risk
  • A planning framework WATCH FREE
  • Summary
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