Internet Marketing
Course: Internet MarketingOne of the most fascinating yet difficult to grasp subject of modern Marketing is for sure Internet Marketing. In this course, Internet Consultant Tim Fidgeon will bring you from basic to advance user of SEO (Search Engine Optimization), PPC (Pay Per Click) and Website Usability. This course Running Time is more than 6 Hours.TARGET AUDIENCE: Basic to Advanced. Marketing Professionals, Executives, CIM Students, MBA Students, Consultants and anybody that want to make their Internet Business a success. |
Topics included
SEO
Find out practical ways to make sure your site ranks highly for the key phrases your potential customers are typing into the search engines. The course includes how to plan and implement a successful search strategy. Learn essential information for SEO such as page rank, link building, white hat techniques, indexing and many others. Understand how a proper on-site and off- site optimization will create long term value for your site.
LEVEL: Basic to Intermediate
RUNNING TIME: 2Hours 01Min
- Intro to SEO
- How do people use search
- Organic vs. Paid
- How do search engines work
- Making your site visible
- How to Choose keyphrases
- On-site optimisation
- Link building
- Controlling the 'Search Results' page
- Basic strategy
- Future developments
