Oxford Learning Lab

What do companies like IBM, HP, Unisys, GE, Ericsson, ABB, Michelin, and Nokia have in common? Despite working in very different industries and being of very different size and culture, they have all had to consider an important strategic issue. They [...]

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In 2006 the computer giant, IBM, announced the start of a massive advertising campaign called: "Innovation that matters." It included TV, print, outdoor and Web advertising aimed at positioning the company as supplying the means for corporations to i [...]

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The proactive creation of new products has been established practice for many years in a number of different manufacturing sectors. Leading organisations in those markets where this approach to new product innovation is a critical business skill have developed highly sophisticated processes which are managed at a senior level in the company. They aim to present many appealing new products to a fast changing market, knowing that at least some will be successful. As a result, the processes and concepts behind NPD are well-established and known to provide demonstrable value. Research has shown, for example, that a new product design process reduces both the risk of product failure and the costs of innovation.

Despite the fact that technology networks are the foundation of much of modern society, the services provided by technology companies and utilities have been a relatively neglected area of study. Books and conferences have been held on the marketing [...]

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The professional services sector of the world's economies is vast and varied. It encompasses a wide variety of businesses whose offer is based around specialist skill or knowledge. They range from executive search firms, recruitment agencies, legal p [...]

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