Oxford Learning Lab

What do companies like IBM, HP, Unisys, GE, Ericsson, ABB, Michelin, and Nokia have in common? Despite working in very different industries and being of very different size and culture, they have all had to consider an important strategic issue. They [...]

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In 2006 the computer giant, IBM, announced the start of a massive advertising campaign called: "Innovation that matters." It included TV, print, outdoor and Web advertising aimed at positioning the company as supplying the means for corporations to i [...]

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The proactive creation of new products has been established practice for many years in a number of different manufacturing sectors. Leading organisations in those markets where this approach to new product innovation is a critical business skill have [...]

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Despite the fact that technology networks are the foundation of much of modern society, the services provided by technology companies and utilities have been a relatively neglected area of study. Books and conferences have been held on the marketing [...]

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The professional services sector of the world's economies is vast and varied. It encompasses a wide variety of businesses whose offer is based around specialist skill or knowledge. They range from executive search firms, recruitment agencies, legal practices and accountancy firms to consultancies in various specialities. This industry engages in a wide range of marketing activities and spends vast sums on revenue growth. Unfortunately, though, the nature of professional practices and the techniques they use to grow their revenues are very different to those generally taught in marketing courses. Leaders of professional service firms take decisions about the direction of their firm based on market insight and changing competitive landscapes; and those activities are increasing due to unprecedented changes to law, ownership, competition and regulation. This video, based on Laurie Young's successful book, explores the growing knowledge and expertise in how to position, market and grow these remarkable and unique set of businesses.