Marketing Plans Implementation
Course: Marketing Plans ImplementationCongratulations on writing your marketing plan! Now the real hard work begins: implementing it in your business. Research suggests that most marketing plans do not get implemented successfully so this will probably be one of the most perilous journeys you ever undertake in marketing. Indeed, if you do not implement it properly, is there any point in writing it in the first place?TARGET AUDIENCE: CMO, Marketing Executives, Marketing Managers, Project Managers,Marketing Consultants, MBA Students |
Topics included
Marketing Plans Implementation - Part 1
Course expertEd Bradford
Key Account Management (KAM)
Marketing Plans Implementation - Part 2
Course expertSteven W. Erickson
Vice President, Strategic Marketing, Parker Hannifin
In this video of 2 Parts we have combined the wisdom of three marketing planning experts Prof. Malcolm McDonald, Ed Bradford and Steve W. Erickson.The subjects covered are:
The barriers to marketing planning and the causes of implementation failure, The three pre-conditions for implementation, The four steps to successful implementation, The new technologies that help to keep implementation flexible and under control, How you can use your existing marketing skills to aid implementation ,Where to find implementation brilliance in other disciplines, A useful model that will reduce your risks of implementation failure, The new skills required to be a successful marketing implementation leader, How this has been applied in a global engineering business,The key success factors for implementation.
LEVEL: Intermediate to Advanced
RUNNING TIME: 45 min
- Marketing plan implementation-Intro
- Borrowing brilliance
- The helm model
- Key success factors