Market Segmentation
Course: Market SegmentationIn this video, Professor McDonald demystifies this most difficult of marketing processes. Market segmentation is without doubt the very foundation of successful marketing.TARGET AUDIENCE: Marketing Professionals, Executives, CIM Students, MBA Students, Consultants and anybody that needs a deeper knowledge of Marketing. |
Topics included
Market Segmentation
Course expertMalcolm McDonald
Professor - Marketing Strategy
In this video, Professor McDonald demystifies this most difficult of marketing processes. Market segmentation is without doubt the very foundation of successful marketing, yet in spite of over fifty years of research, there is still much confusion about the organisational level at which it should be implemented, the processes to be used and how it should be implemented. This is really a MUST for all involved in marketing practitioners, students and academics. Watch it, do it and benefit from it.
LEVEL: Intermediate to Advanced
RUNNING TIME: 1Hour
- Intro to Market Segmentation
- A case study: avoid the price commodity trap
- Market segmentation process
- Product life cycle 1
- Product life cycle 2
- Reasons for market segmentation