Courses
Mobile MarketingMobile is a broad medium encompassing many technologies and channels. We are seeing an increasing trend towards a smart user, this course will help you to understand how they engage with mobile, create a clear strategy, target segment and measure yo [...] details |
Marketing Plans ImplementationCongratulations on writing your marketing plan! Now the real hard work begins: implementing it in your business. Research suggests that most marketing plans do not get implemented successfully so this will probably be one of the most perilous journe [...] details |
Marketing PlanningOver 250 scholarly pieces of research have proven the link between effective marketing planning and corporate success, yet it remains one of the most elusive processes to master. [...] details |
Brand ManagementThis course, chaired by Prof. Leslie de Chernatony, goes from the Principles of Brand Management to Strategic Brand Management. The course running time is about 5h and 25'. [...] details |
Marketing and Strategic ManagementWhat New Marketing is all about? In this course Prof. Nigel Piercy explores two main topics, Market-led Strategic Change and Strategic Customer Management. The course duration is about 4h and 30' . [...] details |
Market SegmentationIn this video, Professor McDonald demystifies this most difficult of marketing processes. Market segmentation is without doubt the very foundation of successful marketing. [...] details |
SEOFind out practical ways to make sure your site ranks highly for the key phrases your potential customers are typing into the search engines. The course includes how to plan and implement a successful search strategy. Learn essential information for S [...] details |
