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Service Marketing

Course: Service Marketing

In this course, Service Marketing guru Laurie Young focus on making people think about the importance of selling services in today's economy. The topics, From Product to Service, Innovation In Service Business, New Service Design, Marketing Technology as a Service and Marketing Professional Services are one of the most complete guides in the field. With a Running Time of well over 5 Hours you will end up with a strong knowledge of service marketing and the practical implications of it.

TARGET AUDIENCE: Intermediate to Advanced. Marketing Professionals, Executives, CIM Students, MBA Students, Consultants and anybody that needs a deeper knowledge of Service Marketing.

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Topics included

From Products to Services

Course expert
Laurie Young
Author & Consultant - Service Marketing
What do companies like IBM, HP, Unisys, GE, Ericsson, ABB, Michelin, and Nokia have in common? Despite working in very different industries and being of very different size and culture, they have all had to consider an important strategic issue. They [...]

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Innovation in Service Business

Course expert
Laurie Young
Author & Consultant - Service Marketing
In 2006 the computer giant, IBM, announced the start of a massive advertising campaign called: "Innovation that matters." It included TV, print, outdoor and Web advertising aimed at positioning the company as supplying the means for corporations to i [...]

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New Service Design

Course expert
Laurie Young
Author & Consultant - Service Marketing
The proactive creation of new products has been established practice for many years in a number of different manufacturing sectors. Leading organisations in those markets where this approach to new product innovation is a critical business skill have [...]

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Marketing Technology As a Service

Course expert
Laurie Young
Author & Consultant - Service Marketing
Despite the fact that technology networks are the foundation of much of modern society, the services provided by technology companies and utilities have been a relatively neglected area of study. Books and conferences have been held on the marketing [...]

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Marketing Professional Services

Course expert
Laurie Young
Author & Consultant - Service Marketing
The professional services sector of the world's economies is vast and varied. It encompasses a wide variety of businesses whose offer is based around specialist skill or knowledge. They range from executive search firms, recruitment agencies, legal p [...]

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