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Marketing and Strategic Management

Course: Marketing and Strategic Management

What New Marketing is all about? In this course Prof. Nigel Piercy explores two main topics, Market-led Strategic Change and Strategic Customer Management. The course duration is about 4h and 30' .

TARGET AUDIENCE: Intermediate to Advanced. Marketing Professionals, Executives, CIM Students, MBA Students, Consultants and anybody with a good knowledge of Marketing Strategy.

About this course, user says: 5 stelle

Strategy management is very essential in today's sales and marketing world. This video has really opened up a new way of understanding the meaning of Strategy and also marketing. Thanks to Oxlearn.

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Topics included

Market-led strategic change

Course expert
Nigel F Piercy
Professor - Marketing & Strategic Management

Putting a handle on the strategic issues in marketing through a simple framework into which theories and company differences can be located: the strategic pathway. The pathway consists of four interrelated but different sets of issues: market sensing [...]

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Strategic Customer Management