Oxford Learning Lab

Marketing Communications

Course: Marketing Communications In this course, Senior Examiner at the Chartered Institue of Marketing, Chris Fill, explores all the essentials and beyond of Marketing Communications. From the Marketing Communication Mix to Marketing Communication and Relationship and Corporate Communication, this 4 Hours course is packed with information and insights. TARGET AUDIENCE: Basic to Advanced. Marketing Professionals, Executives, CIM Students, MBA Students, Consultants and anybody that needs a deeper knowledge of Marketing Communications

About this course, user says: 4 stelle Oxlearn videos are a great way to learn from experts without moving from my desk! Marcia Ardila, Marketing Manager Terrapin Group

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Topics included

The Marketing Communications Mix

Course expert
Chris Fill
Author & Consultant - Marketing Communications

This lecture serves to clarify ideas about the principles of marketing communications. After exploring the scope, role and tasks of marketing communications, ideas concerning the reconfiguration of the marketing communications mix are presented. This [...]

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The Marketing Communications and Relationship

Course expert
Chris Fill
Author & Consultant - Marketing Communications

In this lecture, the role of marketing communications within the development of buyer/seller relationships is explored from an audience perspective. The first part of the lecture considers a range of forms of communications, and the second examines a [...]

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Exploring corporate communications

Course expert
Chris Fill
Author & Consultant - Marketing Communications

Using the Corporate Reputation Framework as the central element for this lecture, this video presents some of the issues associated with managing corporate reputation through corporate communication. Following an introduction to the framework, the le [...]

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Quick contacts

All our topics

• Market Segmentation
• Marketing Planning
• Marketing Accountability
• Key Account Management
• Principles of Brand Management
• Strategic Brand Management
• Market-led strategic change
• Strategic Customer Management
• The Marketing Communications Mix
• The Marketing Communications and Relationship
• Exploring corporate communications
• Project Management in Marketing
• Email Marketing
• SEO
• Paid search
• Website Usability, part 1
• Website Usability, part 2
• Sales Management: Negotiating business growth

• Sales Outsourcing: Contract Sales Organization
• Social Media for Business - Part 1
• Social Media for Business - Part 2
• Dealing with Exams and Assignements
• How to improve your chances of passing and improving your grade for the DCV case study examination.
• How to approach CIM Professional Diploma assignments, to pass and improve your grade.
• How to obtain the CIM Chartered Postgraduate Diploma in Marketing
• Marketing Essentials
• Learning to Learn
• Web Copywriting
• Web Analytics
• From Products to Services
• Innovation in Service Business
• New Service Design
• Marketing Technology As a Service
• Marketing Professional Services
• Mobile Marketing
• Marketing in the Board Room