Marketing Strategy
Course: Marketing StrategyThis is a classical Marketing Strategy course from some of the best marketing author, Prof. Malcolm McDonald. In this course you will explore four cornerstone of marketing, Market Segmentation, Marketing Planning, Marketing Accountability and Key Account Management. The course Running Time is about 4 Hours.TARGET AUDIENCE: Intermediate to Advanced. Marketing Professionals, Executives, CIM Students, MBA Students, Consultants and anybody that needs a deeper knowledge of Marketing Strategy. |
Topics included
Market Segmentation
Course expertMalcolm McDonald
Professor - Marketing Strategy
Marketing Planning
Course expertMalcolm McDonald
Professor - Marketing Strategy
Over 250 scholarly pieces of research have proven the link between effective marketing planning and corporate success, yet it remains one of the most elusive processes to master. This video captures over 25 years of experience by Professor McDonald working with many of the world's most successful companies and explains in a no-nonsense way where to start, how to do it and how to benefit from marketing planning. Professor McDonald, in his usual style, makes it both interesting and exciting and provides lots of actionable propositions.
LEVEL: Intermediate to Advanced
RUNNING TIME: 1Hour 11Min
- Marketing Planning Intro
- The Housemarket Plunge
- Sustained Competitive Advantage
- Overwiew to Marketing Planning
- The Ansoff Matrix
- Marketing Planning Example
- The Real SWOT analysis
- How Promotion is linked to market segmentation
Marketing Accountability
Course expertMalcolm McDonald
Professor - Marketing Strategy
Key Account Management
Course expertMalcolm McDonald
Professor - Marketing Strategy