Internet Marketing
Course: Internet MarketingOne of the most fascinating yet difficult to grasp subject of modern Marketing is for sure Internet Marketing. In this course, Internet Consultant Tim Fidgeon will bring you from basic to advance user of SEO (Search Engine Optimization), PPC (Pay Per Click) and Website Usability. This course Running Time is more than 6 Hours.TARGET AUDIENCE: Basic to Advanced. Marketing Professionals, Executives, CIM Students, MBA Students, Consultants and anybody that want to make their Internet Business a success. |
Topics included
SEO
Course expertTim Fidgeon
Trainer and Consultant - Internet Marketing
Paid search
Course expertTim Fidgeon
Trainer and Consultant - Internet Marketing
This course will focus on how to manage a Paid search campaign so that you are targeting the right audience and using your budget most effectively. Coupled with the SEO course, Tim Fidgeon will teach you how to prepare ad text, landing page and how to successfully analyze key phrases. The video includes real life examples and methodology to achieve the desired results, including campaign structure and management issues.
LEVEL: Basic to Intermediate
RUNNING TIME: 1Hour 56Min
- Intro to Paid search
- How Pay Per Click works
- Keyphrase analysis
- Keyword matching
- Campaign structure
- Ad text
- Landing pages
- Click fraud
- Management issues
- Future developments
Website Usability, part 1
Course expertTim Fidgeon
Trainer and Consultant - Internet Marketing
Website Usability, part 2
Course expertTim Fidgeon
Trainer and Consultant - Internet Marketing